Art direction, Website development, Design, Photography, Social Media
To capture the zeitgeist sweeping through London and create a new narrative that coffee can be a gourmet product. To speak directly to customers and draw upon the artisanal nature of the new craft coffee movement.
We created the first magazine of its kind in this sector. Caffeine immediately established itself as the market-leading title. We outpitched the competition by being attractive, collectable, accessible and authoritative, and played a significant part in the growth, credibility and longevity of specialty coffee in the UK.