John lewis

Working with Sunday and this much-loved British department store we created themes for two bi-annual technology supplements – a brochure picked up by customers in-store.

Client
Sunday for John Lewis Partnership
Scope
Art Direction & Design
The brief
John Lewis is a trusted household name with an excellent reputation as a reliable family store for all ages, but needed to position itself as an imaginative tech-savvy retailer with the knowledge to help its customers ready themselves for the digital future.
The solution
Our first issue was themed around the excitement and wonder of Stanley Kubrick’s groundbreaking 1968 film, 2001: A Space Odyssey. All the images were shot and retouched by Gary Smith. The success of this issue won a second commission for the Autumn/Winter technology supplement, in which we made technology feel more welcoming and approachable by translating digital into analogue, featuring paper scultpure by Makerie Studio, photography by Sam Hofman and retouching by Stiletto.
Retro Futurism
Art direction: Scott Bentley
Photography and retouching: Gary Smith
Geometric Neon
Art direction: Scott Bentley
Photography: Sam Hofman
Paper sculpture: Makerie Studio
Retouching: Stiletto