Challenge

John Lewis is a trusted household name with an excellent reputation as a reliable family store for all ages. However, it needed to position itself as an imaginative tech-savvy retailer with the knowledge to help its customers ready themselves for the digital future.

Outcome

We worked in house with the team from Sunday on a series of concepts that were presented to the client. These were then mocked up as high quality hand drawn storyboards for sign off.

Once we received the sign off from the client we designed and built the sets and shot all the images over a three day period.  The team was overseen by us and comprised of the photographer, set builders, stylists, product handlers, assistants and technicians.