“Your brand is the single most important investment you can make in your business”
Your brand is everything you stand for, how people discuss you and your brand when you are not in the room. Sculpting that discussion, moulding your message and understanding your audience is at the heart of branding. A logo is a single tool you have at your disposal to differentiate your brand.
Art direction is at the core of everything we do. From the initial concept to executing the final design. Our experience extends from Fashion to FMCG. Good art direction stems from a deep understanding of your brand. We have a roster of high quality creators at our disposal with 1000’s of hours of working together.
We design and build bespoke websites from scratch to meet your exact and specific needs. We design our sites in Adobe XD before sign off, we then develop the website in house or send those designs to your developer of choice. Our chosen development platform is Webflow.
With over 20 years of experience working on the UK’s biggest magazine titles and creating and running Caffeine Magazine, we know what it takes to make a respected publication. We have launched and redesigned many titles, there are very few teams with the breadth of experience that we have.
Building a brand can be a daunting task, what is a brand anyway, is it just your logo?
A logo is NOT a brand, it is simply a symbol that represents your company. A brand is the sum total of all the interactions a person has had with you or your company and it elicits an emotional response. This response comes from every interaction your customers have from your company, your posts and interactions on social media, the design and ease of use of your website to the colours and typefaces you use. While a logo is just a mark, a brand includes every single point of contact a person has had with your business. Your brand is what people say about you when you're not in the room.
We help companies build their brand in a considered way. We do this because we believe everyone should understand and have control over how they are represented and you can only do this if you understand the rules and how to break them.
We believe by getting your core fundamentals right and understanding your audience, you are best placed to communicating with them in a consistent way. This saves you time and money and your brand appears consistent and not scattergun. Doing the work upfront saves you effort and wasted expense in the future.
Your brand is what people say about you when you're not in the room.