Our first issue was themed around the excitement and wonder of Stanley Kubrick’s groundbreaking 1968 film, 2001: A Space Odyssey.
Art direction: Scott Bentley
Photography and retouching: Gary Smith
Developing a design studio of this nature heavily relies on the creative leaders behind it. In this particular case, their founder represented such figure. Ultimately any brand is deeply connected to the beliefs of their founder. So humanizing the company with a real face was very important.
At it’s core the founder embodies these values and generates a connection with like minded customers that believe in the same things. And around this not only can they do business together but they create community that furthers their common cause.
Drawing connections between the insights gathered during the discovery phase, we developed a brand identity aligned with the core values of The ABC. We used Interior design materials as a starting point, to connect with their team and speak their language in an environment that was familiar to them.
This way we organically created guiding esthetic principles close to their essence, gracefully blending with the other layers of communication established for them. This helped to create a clear pathway in designing their logo and general brand identity elements.
As a central part of the communications designed for The ABC we created “The Almost Basic Manifesto” branding various deliverables under one cohesive message from which the overall narrative was built.
The owners wanted to state clearly who they where and what they stand for, from the very first interaction.
The welcome package, the design process and the overall experience needed to be cohesive to those core values, and that’s why it’s so important to be straight forward and true as a brand from the very beginning.
As a part of the process of rebranding, they restructured their offering and together we established marketable categories that where specially designed to cater to their ideal customers, properly targeting them and beyond that offering a service that provided real value to those distinct individuals, initiating an honest dialogue between company and audience.
Branded Collateral and Work Documents allowed consistency throughout all touch-points, maintaining a seamless and cohesive communication, this elevated the experience, creating an elegant interaction with the customer.
The website is where it all comes together, in this case one of the most important touchpoint of all.
More than a portfolio page, we created a useful communication tool with designed opportunities to interact with the customer, strategically catering to their needs through the sites sections and further deepening the brand experience.
"The guys at The Goodyear Agency helped me understand my company from the core and create a brand that represents what I really want to be and how I want my business to develop."
Design without strategy is simply decoration.
