Industrial Sun

Rebranding a renewable energy developer who help heavy industry reduce their reliance on fossil fuels.


Brand Strategy
Identity design
Art Direction
Website Design

Industrial Sun is a renewable energy developer based in Austin, Texas. They create sustainable solutions for high energy demand customers such as data centres, processing and manufacturing plants. With the state's deep ties to oil and conservative outlook, stereotypical ‘green branding’ would fall flat here. Our challenge is to create a brand that speaks to these fossil fuel-reliant industries while projecting an image of power, cleanliness, energy and dynamism.

The audience

Texan business leaders appreciate straight-talk, so we needed a bold and dynamic identity which spoke to their pragmatism.  

1.0 Logo design

2.0 Brand Guidelines

3.0 Implementation

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LEAD SINGER / Sol and The Tribu
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