William Adams Bespoke

Creating the brand for a Savile Row bespoke tailor

William Adams

Art Direction
Website Design
Website Build

William is a head-cutter and bespoke tailor with over 20 years of experience honed on Savile Row. During his career William has cut and fitted suits for heads of state, film actors, TV presenters, sportspeople, musicians and industry leaders.

Our challenge was to create a brand in keeping with his experience, yet accessible enough to be attractive to a younger, more creative professional client while not upsetting his established base.

What happened?

We needed to understand who William's current and future audience were. We wanted to achieve differentiation for the brand without alienating his current clients.

1.0 Discovery Phase

Working with William we defined three key personas who would use his services, each with their own unique wants and needs.

2.0 The brand identity


We worked closely with Gary Smith to create a range of hero images to set the tone and be used across the website. Along with the hero image of William's own shears, we created a series of detail shots.


We worked up a few implementations of Williams brand including a repeat pattern.

4.0 Website design and development

Mobile responsive website

Working from our initial strategy with William we created a detailed site map, followed by wireframes and then final designs in Adobe XD.
Once these were signed off we developed a fully mobile responsive website on the Webflow platform.

"Scott has been fantastic to work with.  He completely understood the look and feel I was going for and really made me think about how a logo represents a brand and speaks to the target customer. I'm very happy with the results." 

William Adams

William Adams Bespoke Ltd
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